Communications cupcakes

General Apr 8, 2009 The Waffle No Comments In Ottawa, people often try to use food to promote their cause, their organization or their business. Food and politics do mix well, apparently.  So much so that Maclean’s has a full time guy covering the scene (candy Martini, anyone?) , and so does the Hill Times. It happens all the time, and politicians, staff and especially interns are always happy to indulge and enjoy free food. And booze. Which brings me to the most recent food-related marketing operation that I witnessed, which was certainly different and interesting.  And it made a lot of people smile, which is a plus when you invest time and money to promote your business. After working in politics for close to a decade, Ian Capstick left the NDP after the last election, and he set up his own communications consulting shop, MediaStyle.  Ian’s proposal is to…

Read more!