So Loblaw admitted to participatig in a commercial collusion scheme to set prices for bakery products, along with George Weston Ltd. Or as they put it, “Loblaw discovered that Canadians were overcharged for the cost of some packaged bread products in our stores and other grocery stores across Canada.”
The management of both companies claim to have warned the Competition Bureau as soon as they learned of this scheme in March 2015. Loblaw was co-ordinating the retail and wholesale prices of certain packaged bakery products over the period from late 2001 to March 2015. But they didn’t know they were doing it. So the companies will apparently not be charged or punished.
Yet, to redeem itself, Loblaw will offer eligible customers who register online a $ 25 gift card as compensation.
Registration for the Loblaw Card Program will open on January 8, 2018. In the meantime, you can also provide your email address to receive a notice once registration has opened. You might as well sign up now!
To be eligible, you will have to have reached the age of majority and declare that you bought certain packaged bread products at one of the eligible banner stores in Canada before March 1, 2015. The Waffle is good to go on both counts.
Update: January 8th, 2018 22:34
You can now get your card. Registration forms must be submitted by May 8, 2018 in order to be eligible.
“Registering for and obtaining the $25 Loblaw Card will not affect your right to participate in a class action or to receive any incremental compensation that may be awarded by the court. However, agreeing to the release will mean that twenty-five (25) dollars will be deducted from any compensation that you may otherwise be entitled to receive in any class action judgment against, or settlement with, Loblaw relating to any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015.”