An underwhelming National Sandwich Day

As planned, I headed to Subway on Sparks Street for National Sandwich Day. I expected a busy restaurant, but if there was a lot of customers, it didn’t feel like a special day. Indeed, there was no real signage or advertising for National Sandwich Day at this Sparks Street outlet. Where is the pride? Now, many had seen the TV ad, or read about it online. But many in lines weren’t aware. Subway is the world’s largest submarine sandwich franchise, with more than 42,000 restaurants in over 100 countries and more than 3,000 restaurants in Canada. Yet, they can’t promote their own Holiday! That said, the Sandwich Artist at the order counter was pointing out the promotion to some puzzled customers. Buy a sandwich, get another one free! (Or, buy a footlong for the price of a 6 inch. Not as good of a deal.) I took their currently featured sandwich,…

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It’s National Sandwich Day!

So it’s National Sandwich Day, a Holiday created by Subway and celebrated by its customers. Here is the deal: Today, buy a sub and a drink and get the second sub of equal or lesser value for free at Subway restaurants in Canada and the United States. Here is Subway’s sandwich selection so you can think about your decision. Which 2 of the 19 will you get? More importantly, which will I get?

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Subway appreciates you

Subway cares, and they want you to know they do. Which is why you must have seen their TV ad during the month of January, letting you know that January was Subway’s Customer Appreciation Month. Meaning? For the month of January, the biggest restaurant chain in the world (38 825 restaurants in 99 Countries, including 2890 in Canada) is offering their 6-inch Egg Salad or their Ham Subs at $3 each to its Canadian customers. Sweet, huh? Angela Hayes of FoodBeat believes it’s “an amazing deal for customers looking to save a little cash after the holiday rush.“ Really? The Waffle decided to investigate. First, one needs to know that Subway’s Customer Appreciation Month in the US was in December, and that in December you could get a sub for 2 US dollars. This corner hasn’t checked the current value of our dollars against the American currency, but it seems…

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